So how do you win a deal from the beginning to the end in business to business sales? This question is constantly being asked but for whatever reason I don’t see anyone really getting into the meat of the deal. That is, the thought process in deciding which prospect to introduce themselves to and which medium to do it. Either via email, phone call, LinkedIn message or any other form of communication. Nor do I see how the initial meeting goes and how they felt through it. How they engaged colleagues, vendors and how they managed that process.