I’ve gone down the rabbit hole of Unified Communication as a Service for the enterprise since studying up and seeing how the solution can really make an impact on my customers business. Over the past few weeks I’ve spoken to number of new prospective clients about their phone systems and I’ve spotted 3 patterns that have really stuck out with me. Funny how we humans spot patterns and follow our own daily. I’ll get into what I’ve seen, what my clients are wanting and how we’re addressing the challenges.
I believe in the power of the internet 100% and selling it fully throughout my telecom career. However, I can learn to adapt to what is important to customers and I always had it in the back of my head that it wasn’t getting a circuit. I’ll explain the reason why I have changed my mind when it comes to the internet.
The entire “cloud” movement is built on physical hardware that ingests your data and gives it back to you. We like to pay as we go and don’t like to manage things ourselves. In business that translated to our apps being in the cloud, our desktops, our desk phones and our emails. All those services have been moved to the cloud and that cloud runs on physical hardware.
There are a couple ways to get the cloud these days. You could do so by accessing it through the public internet or create a secure private line service directly into that provider’s network. We all use the cloud all day long whether we’re on our phone syncing photos up to Google Drive or accessing our work applications like Microsoft Office. There are hundreds of examples of applications in the cloud but none of the applications live with you. You access them remotely.